About 'Design Language System’ (DLS)

'Design Language System’ (DLS) presents a manual for federal government entities (FGEs) to plan and arrange content on their websites with simplicity and creativity. The system sets all visual design elements and rules required to optimise usability and user experience (UX) on federal government websites.

Who is this system for?

This system is designed primarily for content specialists, user interface (UI) designers, developers, user researchers and digital operations teams of FGEs. It serves as a reference guide for web development firms and individuals tasked with assessing the compliance of digital services used by the UAE’s FGEs, as well as for selected external stakeholders.


The system aims to unify the digital presence of FGEs. It seeks to position the UAE as a pioneer in the provision of digital services as measured by the UN’s Online Services Index and in line with the UAE Government Charter for Future Services.

Main Sections

The ‘Design Language System’ contains three sections which reflect best practices for website design. The sections are:

1. Elements of design which include:

  • - typography system
  • - colour system
  • - icons
  • - imagery
  • - select and input
  • - layout and navigation
  • - tone
  • - action

2. Components

This is a collection of User Interface (UI) design elements and visual styles to create beautiful and consistent experiences across the federal government websites in line with the Visual Identity Guidelines of the UAE Federal Government.

3. Templates

These contain patterns and forms that entities should use as a starting point in the development of corporate websites or even a single web page.


All FGEs must comply with the ‘Design Language System’. Each FGE should conduct a comprehensive internal audit to identify areas that must be addressed in order to bring all existing websites in line with the guide. Future, all federal government websites and mobile applications must be developed to comply with the system.

Updates and Versioning

The ‘Design Language System’ (DLS) is subject to continuous development and testing. All new releases will be communicated in a proper and planned manner.

Feedback and support

Telecommunications and Digital Government Regulatory Authority maintains the ‘Design Language System’.

For any questions, suggestions or ideas to improve the DLS, please send an email to: design.system@tdra.gov.ae